Manya Koetse is the founder & editor-in-chief of What's on Weibo. She is an MPhil graduate in Asian Studies, specialized in Chinese Language & Culture and Japanese Language & Culture. In her articles and academic work she focuses on digital trends & social media in China, popular culture, and gender issues. Besides her activities as scholar and writer, Koetse provides her services as a China social trend watcher in being a public speaker, researcher, and consultant.