About

Reporting social trends in China

Manya Koetse is a China social trend watcher and the editor-in-chief of What's on Weibo, a website providing social, cultural, and historical insights into an ever-changing China. She is a writer and public speaker (Sinologist, MPhil) on social trends in China, with a focus on Chinese online media and digital trends, popular culture, and gender issues. Read more about Manya or check out featured media work.


Editor in Chief

Expert Interviews

Public Speaker

Writer & Columnist

"Over the past decade, China has seen a digital revolution that is profoundly changing the lives of tens of millions of Chinese. Its mobile internet ecosystem, led by the country's tech giants, has come to play a crucial role in China's transformation from an agricultural state to an online digital leader."

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From doing research and joining podcasts to being a keynote speaker and helping brands find their way in contemporary China - Manya is always happy to talk about how she can help. Sometimes she is available to join new freelance projects. Don't hesitate to connect.